1. The rise of content marketing (yes, even more!)
Companies running an active blog generate 67% more leads on a monthly basis than those who don’t – clearly, content marketing strategies will continue unabated into the upcoming months. There is no way marketers can move back to the traditional tactics, considering they’ll be spending a lot of time creating more relevant and inspiring content than ever before!
Don’t believe us? Here are 10 surprising content marketing statistics you must know!
2. Blooming marketing analytics (number crunching for everyone!)
With marketers already using a dozen analytics tools to keep a track on how well they are doing on different digital platforms, the importance of this section of marketing is only going to rise! Expenditures on marketing analytics are set to rise by 60%, considering how crucial market data will become in any marketing endeavor and acquisition tactics. Companies are all set to utilize the vast information pool created online by consumers.
3. More videos than ever (you’re going to need a better internet connection!)
The use of videos for marketing purposes has been steadily growing. They’re the perfect way to show how a product works. From the multiple ways it can be used for optimum results to how it resolves a daily issue, brands have started focussing on video content more than their text only content strategy. Expect to see a lot more of the ‘how to’ videos for some years!
4. Humanization is the new automation (get up, close and personal – or lose!)
The only way to make consumers interact with content, is personalization. Offering personalized content means sharing relevant and knowledge based posts that a consumer can get a solution from. Companies that have been making an effort to humanize their content strategy, have been able to:
a) increase sales,
b) inspire users to stay longer on their websites and
c) foster customer satisfaction!
One-to-one marketing is back – this time in digitown.
5. Storytelling to hit the market with a bigger bang (fables, fables all around!)
How do you stand out when the entire industry is focussing on churning out relevant content? You simply ditch the conventional and try something unexpected – storytelling. Perfect for driving in engagement and nurturing leads, storytelling is slowly becoming one of the most sought after ways to communicate the brand’s core message. A mix of visual and textual storytelling is all set to inspire emotions in consumers that make them interact with the business.
Don’t think you can be a storyteller? Let’s change that and inspire you with 5 quotes about marketing from great storytellers.
6. Micro targeting is the new challenge (because big things come in small packages!)
When it comes to consumer data, the internet is overflowing with it. Targeting niche audience sizes and making use of targeted advertising tools bringing in more effective results from campaigns. Targeted campaigns are two times more effective than non-targeted all-in-one campaigns. In fact, a study suggests that retargeted display ads inspire a lot more people to search for the product. It comes as no surprise that businesses are making targeting strategies more elaborately than ever!
And the last, that is bound to leave most of us with a hole in the pocket..
7. Online advertisements to skyrocket (get ready to shell out some more moolah!)
Internet advertising is expected to rise by 10% on a global rate. With mobile ads growing by a whooping 45%, online ad expenditure is set to rise through the year and the next. This marketing tactic allows marketers to target specific consumer groups and deliver their business message more effectively.